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Marketing Ideas to Help Your Small Business Thrive This Holiday Season
The holidays are a special time of year when people are more inclined to spend money on gifts and experiences. As a small business owner, this presents a great opportunity to increase sales and bring in some extra holiday cheer! But how do you make sure your small business stands out among the rest? Here are nine marketing ideas to help your small business thrive this holiday season courtesy of the Macomb Area Chamber of Commerce:1. Make a PDF gift guide People love giving gifts, but sometimes they need
5 Common Missteps That Can Compromise a Green Company’s Credibility
If you decide to start a business with a commitment to sustainability, the bar is high for adhering to this standard. Indeed, you’ll likely face scrutiny from customers and investors, so it’s essential that you practice what you preach. Even with the best intentions, though, it’s easy for a green business to make mistakes that compromise its credibility. If you aspire to be a sustainable entrepreneur, be careful to avoid these five common mistakes. 1. Practicing selective sustainability. If you open a
