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Why You Must Monitor Your Business Website Using Performance Metrics, a PDF Editor, and Other Tech
Your website offers a direct path to your clientele. It gives your customer base an easy way to understand your brand and learn about your company while providing you with insights about your target market. Running a thriving business today requires a functional and informative website. Actively monitoring and managing its performance is vital to your success. Most people will visit your site before deciding whether to use your products or services. But you can also learn a lot from the analytics behind
Seniors: Here’s How to Start a Home-Based Business in Macomb, Illinois
If you're a senior citizen who's looking to start a home-based business in Macomb, Illinois, you're in luck. With a little planning and some research, you can start a home-based business that suits your interests and skills. In this blog post, the Macomb Area Chamber of Commerce gives you some tips on how to get started. Why Home-Based Businesses are a Good Option for Seniors There are many reasons why home-based businesses are a good option for seniors. LinkedIn notes that one reason is that you can
Marketing Ideas to Help Your Small Business Thrive This Holiday Season
The holidays are a special time of year when people are more inclined to spend money on gifts and experiences. As a small business owner, this presents a great opportunity to increase sales and bring in some extra holiday cheer! But how do you make sure your small business stands out among the rest? Here are nine marketing ideas to help your small business thrive this holiday season courtesy of the Macomb Area Chamber of Commerce:1. Make a PDF gift guide People love giving gifts, but sometimes they need
Top Ways to Keep Your Macomb, IL Business in Its Best Shape
Running a small or home-based business is not a small job. It takes dedication, perseverance, and passion. You also have to have a strong business sense, be a people person, and have a deep understanding of your industry and market. But, there are still many other things you can do to keep your business running at peak. The following ideas from the Macomb Area Chamber of Commerce can help you do just that without taking a huge chunk of time out of your already-busy days. Master your online
5 Common Missteps That Can Compromise a Green Company’s Credibility
If you decide to start a business with a commitment to sustainability, the bar is high for adhering to this standard. Indeed, you’ll likely face scrutiny from customers and investors, so it’s essential that you practice what you preach. Even with the best intentions, though, it’s easy for a green business to make mistakes that compromise its credibility. If you aspire to be a sustainable entrepreneur, be careful to avoid these five common mistakes. 1. Practicing selective sustainability. If you open a
Strategic Approaches to Contract Negotiation
The goal of contract negotiation is to come away with a deal that both sides can agree upon and to that end negotiators utilize various approaches or strategies. Negotiators may employ several strategies throughout one negotiation process. Negotiating strategies are intended to facilitate specific outcomes but may backfire, therefore, negotiators carefully consider the approaches they want to use during the planning phase and adjust as needed during negotiations. A key thing to consider when choosing a
